Keep your Buyer close. And competition closer.
Get unbiased, real-time insights into your target Buyer’s pain points and use cases, by industry, segment, and persona.
Keep track of evolving decision criteria - from product capabilities, to positioning, pricing, customer support, and intangibles.
Stay a step ahead of competition - by knowing how your target customers perceive you vs them, across key buying criteria.
Capture and share tribal knowledge at scale.
Keep go-to-market teams aligned, and make QBRs more productive, by providing data-driven insights on why and how similar customers buy.
Automatically capture what ‘A’ Reps ask, say, and do to move similar deals forward - across industries, buyers, use cases.
Reinforce key sales competencies (e.g., Discovery) by surfacing coachable moments and protips in real time. Reduce performance gap.